From Airport Data to a Data-driven Airport
How are data analytics making Hong Kong International Airport better?
As air traffic demand and passenger expectations continue to grow, collecting and analysing data is more important than ever for understanding industry trends and enhancing airport performance. The more Hong Kong International Airport (‘HKIA’) knows about its operations, the better it can plan for the future and continue delivering a world-class airport experience!
Get Data and Business ConnectedAt HKIA, it all begins with comprehensive data collection. This includes identifying target data for collection, building the architecture to store it, then connecting data and centralising it for analysis. Once robust controls and governance are in place, business departments can begin sorting and studying massive amounts of data from a wide variety of sources through advanced analytics, gaining a distinct edge in identifying and formulating creative responses to the latest trends.
How can we see data analytics in action?
HKIA applies an “Airport 360” approach to its data collection framework, analysing data holistically across main areas including: traffic, operations, passengers and customers, maintenance. For example:
- Passengers and Customers: By examining online retail shop and e-coupon spending activities, HKIA can determine which products and services are of most interest to shoppers and plan its sourcing and marketing activities accordingly.
- Traffic: HKIA can use data analytics to closely review inbound and outbound flight movements, identify peak periods and optimise airport traffic flow to ensure on-schedule operations.
- Operations: Reviewing cargo handling data can help HKIA increase efficiency and productivity by tracking volume and identifying in-demand services, growing industries and popular new products.
- Maintenance: By reviewing the operational data of facilities and systems, HKIA could conduct predictive maintenance on Automated People Mover and Baggage Handling System, that secures smooth and efficient daily operations.